China: Amid Rising Competitive Pressures and Lower Prices, Operators Turn to Fixed and Mobile Broadband Bundles

Oct, 2015   |   34  Pages   |   Pyramid Research   |   Format : PDF

Summary

Mobile data services will be the most important growth driver, generating $9.1bn more revenue in 2015 than in 2014. Operators focus on offering bundled services, diversified handset models and low 4G data tariffs will be the main factors driving growth of mobile data services in China over the forecast period. The top two operators, China Mobile and China Telecom, together will account for 71.3% of overall service revenue in 2015. Operators are focusing on launching integrated services combining fixed and mobile access to deliver higher-quality services to increase customer adoption and mitigate price reductions mandated by the regulator.

Key Findings

China is the largest telecom services market in Asia Pacific region, with estimated revenue of US$190.0bn, or 1.7% of nominal GDP in 2015.

Pyramid Research expects telecom service revenue to reach $241.2bn in 2020 (4.9% CAGR) driven by operators investments in network expansions and 4.5/5G technology development.

The revenue mix will continue to be dominated by mobile services due to on-going investments in 4G network rollouts.

We project 3G subscriptions to decline due to increased customer migration to 4G networks as operators invest in LTE coverage and capacity expansion. LTE subscriptions will reach 1.2bn by year-end 2020, 79% of total mobile subscriptions in China.

Synopsis

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Table of Contents

Executive summary
Market and competitor overview
Regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying opportunities
Overall market opportunities

List of Figures

China telecom market size and growth prospects in a regional context, 2015E
Country indicators
Regulatory structure and policy
Major telecommunications policy issues
China communications market revenue , 2013-2020
Segment revenue CAGRs, 2015-2020
Segment revenues 2013-2020
Service revenue mix: voice, data & video, 2015, 2020
Service revenue mix: fixed & mobile, 2015, 2020
Service revenue by operator, 2015
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2013-2020
Key mobile market indicators, 2015
Mobile data revenue mix, 2015, 2020
Total mobile ARPS; data percentage of total mobile ARPS, 20132020
Mobile market shares by subscriptions, 2013-2020
Mobile subscriptions by technology family, 2013-2020
Fixed-line penetration of population, 2013-2020
Key fixed market indicators, 2015
Fixed voice revenue, 2013-2020
Internet revenue, 2013-2020
Fixed market shares by service, 2015
Fixed access lines by technology, 2015, 2020
Pay-TV subscriptions by technology, 2013-2020
Opportunities in the Chinese telecommunications market

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