In this report, ASKCI profiles the leading advertising companies. It analyzes China's advertising industry in terms of market information (market size, status, etc.), hotspots (key M&A activity and new policy), current industry trend and the competitive positioning of top 50 companies in the industry.
1) The Aim of this report
-To provide readers with comprehensive & in-depth understanding of China's advertising industry;
-To disclose market size of China's advertising industry;
-To understand position of China's advertising in the world;
-To predict what future of China's advertising industry will be;
-To analyze major r advertising companies in China;
-To find out the key strengths and weakness of China's advertising companies, and the threats and opportunities they face;
-To reveal opportunities in Chinese advertising industry.
2) Benefit from the report
-Obtain latest info of advertising industry, such as market size, status in the world, hotspots and so on;
-Evaluate the financial performance and growth strategies of top 50 advertising companies in China's advertising industry;
-Identify key trends and opportunities in China's advertising industry;
-Understand what are the drivers and barriers of China's advertising companies.
2. SCOPE OF INVESTIGATION
The report will investigate Chinese top 50 advertising companies from the following aspects:
Introduction and methodology
1 Overview of China's advertising industry
1.1 History development of China's advertising industry
1.2 Market size of advertising industry
1.3 Status of China's advertising industry in the world
1.4 Industry concentration
1.5 Policies of advertising industry
1.6 Market trend of advertising industry
2 Overview of top 50 advertising companies
2.1 Total revenue of 50 advertising companies
2.2 Geographic distribution
2.3 Enterprise scale
2.4 Industry concentration
3 Company profile of top 50 advertising companies
3.1 GroupM (Shanghai) Advertising Co., Ltd.
3.1.1 Basic information
3.1.2 Major business
3.1.3 Financial performance
3.2 Beijing Dentsu Advertising Co., Ltd.
3.2.1 Basic information
3.2.2 Major business
3.2.3 Financial performance
3.3 Guangdong Carat Advertising Co., Ltd.
3.3.1 Basic information
3.3.2 Major business
3.3.3 Financial performance
3.50 Beijing Century Media Culture Co., Ltd.
3.50.1 Basic information
3.50.2 Major business
3.50.3 Financial performance
ASKCI's legal disclaimer
List of Figures
Figure 1.2-1 Market size of China's advertising industry, 2010-2014
Figure 1.3-1 Status of China's advertising industry in the world, 2010-2014
Figure 2.1.1-1 Financial performance of China's top 50 advertising companies, 2014
Figure 2.2.1-1 Geographic distribution of China's top 50 advertising companies, 2014
List of Tables
Table 3.1-1 Sales of top 50 advertising companies in China, 2014
Table 3.1.1-1 Information of GroupM (Shanghai) Advertising Co., Ltd., 2015
Table 3.1.3-1 Financial performance of GroupM (Shanghai) Advertising Co., Ltd., 2014
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