Chinatrust Financial Holding Co Ltd in Financial Cards and Payments (Taiwan)

Nov, 2015   |   2  Pages   |   Euromonitor   |   Format : PDF
Chinatrust Financial Holding faces stiff competition from rivals and more dynamic categories in which the company is not involved. It should reinforce its branding to raise its relevance amongst consumers, especially within key groups it identifies. Chinatrust will likely seek to expand its focus in growing areas, such as mobile payments, to reposition itself in more dynamic categories.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Chinatrust Financial Holding: Operational Indicators
Competitive Positioning
Summary 2 Chinatrust Financial Holding: Competitive Position 2014

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Chinatrust Financial Holding Co Ltd in Financial Cards and Payments (Taiwan)
Chinatrust Financial Holding will seek to broaden its profit sources within Taiwan as well as accelerate growth of overseas markets. In Taiwan, it will develop mobile banking and new payment businesses, establishing new business models for new sources of income going forward. Abroad, it will continu

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