Sleep Aids in China

Sep, 2016   |   30  Pages   |   Euromonitor   |   Format : PDF
Increasing health-consciousness has been a key driver of sales of sleep aids. As national incomes rose over recent decades, people were willing to spend more on purchasing products offering years of extra healthy life. According to a report published by the National Bureau of Statistics of China in 2015, healthcare is the second largest area of spending in household consumption, after food. Furthermore, people increasingly realised that too little sleep can prove to be detrimental to health.

Sleep Aids in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Competitive Landscape
Category Data
Table 1 Sales of Sleep Aids: Value 2011-2016
Table 2 Sales of Sleep Aids: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sleep Aids: % Value 2012-2016
Table 4 LBN Brand Shares of Sleep Aids: % Value 2013-2016
Table 5 Forecast Sales of Sleep Aids: Value 2016-2021
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2016-2021
Executive Summary
Growth Momentum Remains Strong
Administrative Measures of Health Food Registration and Filing Enforced
Players Remain Competitive Though Joint Ventures, Mergers and Acquisitions
Internet Retailing Continues Its Buoyant Growth, Whilst Chemists/pharmacies Still Leads
Steady Forecast Performance
Key Trends and Developments
the Impact of the New Administrative Measures on the Consumer Health Market
Players Join Hands To Remain Competitive, in Addition To Mergers and Acquisitions
Cross-border E-commerce Boosts Consumer Health
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Region: Value 2011-2016
Table 10 Sales of Consumer Health by Region: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 17 Forecast Sales of Consumer Health by Region: Value 2016-2021
Table 18 Forecast Sales of Consumer Health by Region: % Value Growth 2016-2021
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Summary 1 OTC: Switches 2014-2016
Summary 2 Research Sources
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