Calming and Sleeping in China

Mar, 2015   |   27  Pages   |   Euromonitor   |   Format : PDF
With the accelerating lifestyles and mounting pressure from work and life, especially among urban consumers, more locals seem to have sleeping disorders, including difficulty falling asleep. An increasing number of consumers have resorted to calming and sleeping products for a better sleep, with growing healthcare consciousness, leading to the strong value growth of 11% in 2014.

Calming and Sleeping in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Executive Summary
Overall Healthy Growth Due To Strong Growth of Vds
A Series of Official Healthcare Policies Impede Value Growth of OTC
Amway (china) Continues To Lead in 2014
Internet Retailing Enjoys the Most Robust Value Growth in Distribution
Steady Forecast Growth Is Expected
Key Trends and Developments
the Rising Demand for Consumer Health Products
the Growing Acceptance of Self-medication
Varied Distribution Channels To Meet Changing Consumer Needs
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 Sales of Consumer Health by Region: Value 2009-2014
Table 12 Sales of Consumer Health by Region: % Value Growth 2009-2014
Table 13 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 14 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 15 Distribution of Consumer Health by Format: % Value 2009-2014
Table 16 Distribution of Consumer Health by Format and Category: % Value 2014
Table 17 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 19 Forecast Sales of Consumer Health by Region: Value 2014-2019
Table 20 Forecast Sales of Consumer Health by Region: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2012-2014
Sources
Summary 2 Research Sources

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