Survey of Feed Pigments in China

Aug, 2013   |   182  Pages   |   CCM International Limited   |   Format : PDF

The feed pigment industry in China has witnessed two obvious changes in the past decades: natural products are replacing synthetic ones, and domestic players taking the place of foreign ones.

Trying to present a comprehensive understanding of this fast-growing industry, this report targets five main feed pigments (capsanthin, lutein, apo-ester, canthaxanthin and astaxanthin), presenting aspects including the overall production situation of them, the macro environment, the competition environment and the status of key players.

Generally speaking, the macro environment in China is favorable for the development of the industry, although it had tough times resulted from negative factors such as bird flu incidents. Regarding the competition environment, the competition in the industry stays at a moderate level. Producers are encountering various obstacles. Take capsanthin feed pigment for example, producers have to face the intense competition from substitute canthaxanthin feed pigment and need to deal with suppliers with strong bargaining powerthese have become two biggest problems to them.

Findings in this report are CCMs insights obtained from the in-depth research on the market accompanies with opinions from industry experts. Highlights are:

Overall production situation of the five feed pigments
SWOT analysis of two major producers
Porters Five Forces Analysis of the five feed pigments
PEST analysis of the macro environment in China

Companies Mentioned
Guangzhou Leader Bio-Technology Co., Ltd.
Guangzhou Wisdom Bio-Technology Co., Ltd.
Guangzhou Juyuan Bio-Chem Co., Ltd.
Qingdao ZRZY Bio-Technology Co., Ltd.
Guangzhou Tungyong Natural Pigments Co., Ltd.

Executive summary 1
Scope and methodology 4
1 Overview of feed pigments in China 7
2 Capsanthin 9
2.1 Overview of production 9
2.2 PEST analysis 10
2.2.1 Political 10
2.2.2 Economic 12
2.2.3 Social 17
2.2.4 Technological 21
2.3 Porters Five Forces Analysis 24
2.3.1 Pentagon analysis of capsanthin 24
2.3.2 Bargaining power of suppliers 25
2.3.3 Bargaining power of buyers 26
2.3.4 Potential new entrants 27
2.3.5 Threat of substitutes 28
2.3.6 Rivalry among competing suppliers 28
2.4 SWOT analysis of major producers 29
2.4.1 Qingdao ZRZY Bio-Technology Co., Ltd. 29
2.4.1.1 Strengths 29
2.4.1.2 Weaknesses 30
2.4.1.3 Opportunities 31
2.4.1.4 Threats 32
2.4.1.5 Possible strategies 32
2.4.2 Guangzhou Tungyong Natural Pigments Co., Ltd. 34
2.4.2.1 Strengths 34
2.4.2.2 Weaknesses 36
2.4.2.3 Opportunities 37
2.4.2.4 Threats 38
2.4.2.5 Possible strategies 39
2.5 Supply chain of chili 40
2.5.1 Planting area of chili 40
2.5.2 Price 44
2.5.3 Production of paprika oleoresin 46
2.5.3.1 Major producers of paprika oleoresin 46
2.5.3.2 Sourcing of chili 48
3 Lutein 51
3.1 Overview of production 51
3.2 PEST analysis 52
3.2.1 Political 52
3.2.2 Economic 55
3.2.3 Social 59
3.2.4 Technological 64
3.3 Porters Five Forces Analysis 66
3.3.1 Pentagon analysis of lutein 66
3.3.2 Bargaining power of suppliers 66
3.3.3 Bargaining power of buyers 67
3.3.4 Potential new entrants 68
3.3.5 Threat of substitutes 68
3.3.6 Rivalry among competing suppliers 69
3.4 SWOT analysis of major producers 70
3.4.1 Guangzhou Leader Bio-Technology Co., Ltd. 70
3.4.1.1 Strengths 70
3.4.1.2 Weakness 71
3.4.1.3 Opportunities 71
3.4.1.4 Threats 72
3.4.1.5 Possible strategies 73
3.4.2 Guangzhou Wisdom Bio-Technology Co., Ltd. 74
3.4.2.1 Strengths 74
3.4.2.2 Weakness 75
3.4.2.3 Opportunities 76
3.4.2.4 Threats 76
3.4.2.5 Possible strategies 77
3.5 Supply chain of marigold 79
3.5.1 Planting area of marigold 79
3.5.2 Price 82
3.5.3 Production of marigold oleoresin 84
3.5.3.1 Major producers of marigold oleoresin 84
3.5.3.2 Sourcing of marigold 85
4 Apo-ester 87
4.1 Overview of production 87
4.2 PEST analysis 88
4.2.1 Political 88
4.2.2 Economic 90
4.2.3 Social 95
4.2.4 Technological 99
4.3 Porters Five Forces Analysis 101
4.3.1 Pentagon analysis of apo-ester 101
4.3.2 Bargaining power of suppliers 101
4.3.3 Bargaining power of buyers 102
4.3.4 Potential new entrants 103
4.3.5 Threat of substitute 103
4.3.6 Rivalry among competing suppliers 104
4.4 SWOT analysis of major producers 105
4.4.1 Guangzhou Juyuan Bio-Chem Co., Ltd. 105
4.4.1.1 Strengths 105
4.4.1.2 Weakness 106
4.4.1.3 Opportunities 107
4.4.1.4 Threats 108
4.4.1.5 Possible strategies 109
4.4.2 Guangzhou Wisdom Bio-Technology Co., Ltd. 110
4.4.2.1 Strengths 110
4.4.2.2 Weakness 111
4.4.2.3 Opportunities 111
4.4.2.4 Threats 112
4.4.2.5 Possible strategies 113
5 Canthaxanthin 115
5.1 Overview of production 115
5.2 PEST analysis 116
5.2.1 Political 116
5.2.2 Economic 118
5.2.3 Social 123
5.2.4 Technological 127
5.3 Porters Five Forces Analysis 129
5.3.1 Pentagon analysis of canthaxanthin 129
5.3.2 Bargaining power of suppliers 130
5.3.3 Bargaining power of buyers 131
5.3.4 Potential new entrants 132
5.3.5 Threat of substitute 133
5.4 SWOT analysis of major producers 135
5.4.1 Guangzhou Juyuan Bio-Chem Co., Ltd. 135
5.4.1.1 Strengths 135
5.4.1.2 Weakness 136
5.4.1.3 Opportunities 137
5.4.1.4 Threats 138
5.4.1.5 Possible strategies 139
5.4.2 Guangzhou Wisdom Bio-Technology Co., Ltd. 140
5.4.2.1 Strengths 140
5.4.2.2 Weakness 142
5.4.2.3 Opportunities 142
5.4.2.4 Threats 144
5.4.2.5 Possible strategies 145
6 Astaxanthin 147
6.1 Overview of production 147
6.2 PEST analysis 148
6.2.1 Political 148
6.2.2 Economic 150
6.2.3 Social 154
6.2.4 Technological 157
6.3 Porter's Five Forces Analysis 160
6.3.1 Pentagon analysis of astaxanthin 160
6.3.2 Bargaining power of suppliers 160
6.3.3 Bargaining power of buyers 161
6.3.4 Potential new entrants 162
6.3.5 Threat of substitute 163
6.3.6 Rivalry among competing suppliers 164
6.4 SWOT analysis of major producers 165
6.4.1 Guangzhou Leader Bio-Technology Co., Ltd. 165
6.4.1.1 Strengths 165
6.4.1.2 Weakness 166
6.4.1.3 Opportunities 166
6.4.1.4 Threats 167
6.4.1.5 Possible strategies 168
6.4.2 Guangzhou Wisdom Bio-Technology Co., Ltd. 169
6.4.2.1 Strengths 169
6.4.2.2 Weakness 170
6.4.2.3 Opportunities 171
6.4.2.4 Threats 172
6.4.2.5 Possible strategies 173

LIST OF TABLES
Table 2.1-1 Producers of capsanthin feed pigment in China, 2012, tonne
Table 2.2.1-1 Feed Additive Catalog in China, 2010
Table 2.2.1-2 List of Registration Certificates for Imported Feed and Feed Additives
Table 2.2.2-1 Lending interest rate set by central banks of different countries, 2012
Table 2.2.4-1 Information on chili variety from Xinjiang Longping High-tech Hong'an Seeds Co., Ltd.
Table 2.3.5-1 Market price comparison of two red feed pigment products in China, May 2013
Table 2.4.2.2-1 Price comparison of capsanthin feed pigment from three producers in China, May 2013, USD/kg
Table 2.5.1-1 Main planting regions of chili in China, 2010-2012, hectare
Table 2.5.3.1-1 Main producers of paprika oleoresin in China, 2010-2012, tonne
Table 2.5.3.1-2 Financial performance of Chenguang Bio-tech Group Co., Ltd., 2009-2012
Table 3.1-1 Producers of lutein feed pigment in China, 2012, tonne
Table 3.2.1-1 Feed Additive Catalog in China, 2010
Table 3.2.1-2 List of Registration Certificates for Imported Feed and Feed Additives
Table 3.2.2-1 Lending interest rate set by central banks of different countries, 2012
Table 3.4.1.1-1 Guangzhou Leader Bio-Technology Co., Ltd.'s patents on lutein
Table 3.5.1-1 Planting areas of marigold in China, 2010-2012, ha.
Table 3.5.3.1-1 Output of major producers of marigold oleoresin in China, 2010-2012, tonne
Table 4.1-1 Producers of apo-ester feed pigment in China, 2012, tonne
Table 4.2.1-1 Feed Additive Catalog 2010
Table 4.2.1-2 List of Registration Certificate for Import Feed and Feed Additives
Table 4.2.2-1 Lending interest rate set by central banks of different countries, 2012
Table 4.4.1.1-1 Market price comparison of apo-ester feed pigment in China, May 2013, USD/kg
Table 4.4.1.2-1 Product lines of apo-ester feed pigment producers in China, 2012
Table 4.4.1.2-2 Patents of Guangzhou Juyuan Bio-Chem Co., Ltd.
Table 4.4.2.1-1 Patents of Guangzhou Wisdom on apo-ester production
Table 5.1-1 Producer of canthaxanthin feed pigment in China, 2012, tonne
Table 5.2.1-1 Feed Additive Catalog in China, 2010
Table 5.2.1-2 List of Registration Certificate for Import Feed and Feed Additives
Table 5.2.2-1 Lending interest rate set by central banks of different countries, 2012
Table 5.3.5-1 Market price comparison of red pigments in China, May 2013
Table 5.4.1.1-1 Market price comparison of canthaxanthin feed pigment in China, May 2013, USD/kg
Table 5.4.1.2-1 Comparison of production lines of top 3 canthaxanthin feed pigment producers in China, May 2013
Table 5.4.1.2-2 Patents of Guangzhou Juyuan Bio-Chem Co., Ltd.
Table 5.4.2.1-1 Patents of Guangzhou Wisdom Bio-Technology Co., Ltd. on canthaxanthin and chemical intermediates
Table 5.4.2.3-1 Market price comparison of canthaxanthin feed pigment in China, May 2013, USD/kg
Table 6.1-1 Producers of astaxanthin feed pigment in China, 2012, tonne
Table 6.2.1-1 Feed Additive Catalog in China, 2010
Table 6.2.1-2 List of Registration Certificate for Import Feed and Feed Additives
Table 6.2.2-1 Lending interest rate set by central banks of different countries, 2012
Table 6.2.3-1 Comparisons of nutrient component of fish and pork in 100g
Table 6.4.2.1-1 Market price comparison of astaxanthin feed pigment in China, May 2013, USD/kg

LIST OF FIGURES
Figure 1-1 Classification of feed pigments
Figure 2.2.2-1 Comparison between growth rates of global and Chinese GDP, 2001-2012
Figure 2.2.2-2 Currency supply in China, 2001-2011
Figure 2.2.2-3 Consumer Price Index in China, 2001-2011
Figure 2.2.2-4 Income of urban and rural residents in China, 2001-2011, RMB
Figure 2.2.2-5 Exchange rate of RMB/USD, 2001-2012
Figure 2.2.2-6 Product life cycle of feed pigment industry in China
Figure 2.2.3-1 Consumption of poultry and eggs per resident in China, 2001-2011
Figure 2.2.3-2 Proportion of urban and rural residents in China, 2007 and 2011
Figure 2.2.3-3 Production of chicken meat and chicken eggs in China, 2007-2011
Figure 2.2.3-4 Market prices of chicken meat and chicken eggs in China, 2006-2010
Figure 2.2.3-5 Population in China, 2001-2011
Figure 2.2.4-1 Technical process of capsanthin production
Figure 2.3.1-1 Pentagon analysis of China's capsanthin industry
Figure 2.4.1.5-1 SWOT analysis on capsanthin of Qingdao ZRZY
Figure 2.4.2.1-1 Organization structure of Zhucheng Foreign Trade Group
Figure 2.4.2.5-1 SWOT analysis on capsanthin of Guangzhou Tungyong
Figure 2.5.1-1 Planting area of chili for processing in China, 2010-2012, hectare
Figure 2.5.1-2 Distribution of planting area of chili in China, 2012
Figure 2.5.2-1 Average puchasing price of dried chili in main planting areas of China, 2010-2012, USD/t
Figure 2.5.2-2 Average purchasing price of chili granule in main planting areas of China, 2010-2012, USD/t
Figure 2.5.2-3 Average wholesale price of paprika oleoresin in China, 2010-2012, USD/t
Figure 2.5.3.2-1 Paprika oleoresin producers sourcing of chili in China
Figure 2.5.3.2-2 Paprika oleoresin producers' sourcing of chili in China, 2012
Figure 2.5.3.2-3 Chenguang Bio-tech Group Co., Ltd.'s import volume of chilli from India, 2010-2012, tonne
Figure 3.1-1 Market share of lutein feed pigment in China, 2012
Figure 3.2.2-1 Comparison between growth rates of global and Chinese GDP, 2001-2012
Figure 3.2.2-2 Currency supply in China, 2001-2011
Figure 3.2.2-3 Consumer Price Index in China, 2001-2011
Figure 3.2.2-4 Income of urban and rural residents in China, 2001-2011, RMB
Figure 3.2.2-5 Exchange rate of RMB/USD, 2001-2012
Figure 3.2.2-6 Product life cycle of feed pigment industry in China
Figure 3.2.3-1 Consumption of poultry and eggs per resident in China, 2001-2011
Figure 3.2.3-2 Proportion of urban and rural residents in China, 2007 and 2011
Figure 3.2.3-3 Output of aquatics in China, 2001-2012
Figure 3.2.3-4 Production of chicken meat and chicken eggs in China, 2007-2011
Figure 3.2.3-5 Market prices of chicken meat and chicken eggs in China, 2006-2010
Figure 3.2.3-6 Population in China, 2001-2011
Figure 3.2.4-1 Technical process of lutein production
Figure 3.3.1-1 Pentagon analysis of China's lutein industry
Figure 3.4.1.5-1 SWOT analysis on lutein feed pigment of Guangzhou Leader
Figure 3.4.2.5-1 SWOT analysis on lutein feed pigment of Guangzhou Wisdom
Figure 3.5.1-1 Planting area of marigold in China, 2010-2012, ha.
Figure 3.5.1-2 Distribution of planting area of marigold in China, 2012
Figure 3.5.2-1 Purchasing price of marigold in major producing regions of China, 2010-2012, USD/t
Figure 3.5.2-2 Market price of marigold granule in major producing regions of China, 2010-2012, USD/t
Figure 3.5.2-3 Market price of marigold oleoresin in China, 2010-2012, USD/t
Figure 3.5.3.2-1 Marigold oleoresin producers' mode of sourcing marigold in China
Figure 3.5.3.2-2 Marigold oleoresin producers' sourcing origin of marigold in China, 2012
Figure 4.1-1 Market share of apo-ester feed pigment in China, 2012
Figure 4.2.2-1 Comparison between growth rates of global and Chinese GDP, 2001-2012
Figure 4.2.2-2 Currency supply in China, 2001-2011
Figure 4.2.2-3 Consumer Price Index in China, 2001-2011
Figure 4.2.2-4 Income of urban and rural residents in China, 2001-2011, RMB
Figure 4.2.2-5 Exchange rate of RMB/USD, 2001-2012
Figure 4.2.2-6 Product life cycle of feed pigment industry in China
Figure 4.2.3-1 Consumption of poultry and eggs per resident in China, 2001-2011
Figure 4.2.3-2 Proportion of urban and rural residents in China, 2007 and 2011
Figure 4.2.3-3 Production of chicken meat and chicken eggs in China, 2007-2011
Figure 4.2.3-4 Market prices of chicken meat and chicken eggs in China, 2006-2010
Figure 4.2.3-5 Population in China, 2001-2011
Figure 4.2.4-1 Technical process of apo-ester production
Figure 4.3.1-1 Pentagon analysis of apo-ester industry in China
Figure 4.4.1.5-1 SWOT analysis on apo-ester feed pigment of Guangzhou Juyuan
Figure 4.4.2.5-1 SWOT analysis on apo-ester feed pigment of Guangzhou Wisdom
Figure 5.1-1 Market share of canthaxanthin feed pigment in China, 2012
Figure 5.2.2-1 Comparison between growth rates of global and Chinese GDP, 2001-2012
Figure 5.2.2-2 Currency supply in China, 2001-2011
Figure 5.2.2-3 Consumer Price Index in China, 2001-2011
Figure 5.2.2-4 Income of urban and rural residents in China, 2001-2011, RMB
Figure 5.2.2-5 Exchange rate of RMB/USD, 2001-2012
Figure 5.2.2-6 Product life cycle of feed pigment industry in China
Figure 5.2.3-1 Consumption of poultry and eggs per resident in China, 2001-2011
Figure 5.2.3-2 Proportion of urban and rural residents in China, 2007 and 2011
Figure 5.2.3-3 Production of chicken meat and chicken eggs in China, 2007-2011
Figure 5.2.3-4 Market prices of chicken meat and chicken eggs in China, 2006-2010
Figure 5.2.3-5 Population in China, 2001-2011
Figure 5.2.4-1 Technical process of canthaxanthin production in China
Figure 5.3.1-1 Pentagon analysis of China's canthaxanthin industry
Figure 5.4.1.5-1 SWOT analysis on canthaxanthin feed pigment of Guangzhou Juyuan
Figure 5.4.2.5-1 SWOT analysis on canthaxanthin feed pigment of Guangzhou Wisdom
Figure 6.1-1 Market share of astaxanthin feed pigment in China, 2012
Figure 6.2.2-1 Comparison between growth rates of global and Chinese GDP, 2001-2012
Figure 6.2.2-2 Currency supply in China, 2001-2011
Figure 6.2.2-3 Consumer Price Index in China, 2001-2011
Figure 6.2.2-4 Income of urban and rural residents in China, 2001-2011, RMB
Figure 6.2.2-5 Exchange rate of RMB/USD, 2001-2012
Figure 6.2.2-6 Product life cycle of feed pigment industry in China
Figure 6.2.3-1 Output of aquatics in China, 2001-2012
Figure 6.2.3-2 Proportion of urban and rural residents in China, 2007 and 2011
Figure 6.2.4-1 Technical process of natural astaxanthin production by haematococcus pluvialis
Figure 6.2.4-2 Technical process of synthetic astaxanthin production
Figure 6.3.1-1 Pentagon analysis of astaxanthin industry in China
Figure 6.4.1.5-1 SWOT analysis on astaxanthin feed pigment of Guangzhou Leader
Figure 6.4.2.5-1 SWOT analysis on astaxanthin feed pigment of Guangzhou Wisdo

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