Sports Nutrition in China

Oct, 2017   |   16  Pages   |   Euromonitor   |   Format : PDF
Sports nutrition recorded strong current value growth in 2017 thanks to various factors, including favourable government policy, manufacturers’ efforts and increasing consumer enthusiasm. In 2016, the Chinese government launched the National Fitness Programme, encouraging consumers to take part in various sporting activities being held throughout the country, such as marathons. As a niche category in China, sports nutrition also benefited from educational activities carried out by the leading ma...

Sports Nutrition in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SPORTS NUTRITION IN CHINA

Headlines
Prospects
Increasing Popularity of Fitness and Sports-based Lifestyles Drives Demand for Sports Nutrition
Internet Retailing Remains the Major Channel for Sports Nutrition in China
Competitive Landscape
Muscletech Becomes the Most Popular Brand in Sports Nutrition in China
International Players Lead Sports Nutrition
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2012-2017
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Executive Summary
Consumer Health Continues To Perform Well
Healthcare Reform Policies Heavily Impact the Industry
Mergers and Acquisitions Reshape the Competitive Landscape
Omni-channel Distribution Is Emerging in Consumer Health
Stable Growth Anticipated
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Definitions
Sources
Summary 2 Research Sources

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