Cider/Perry in China

May, 2017   |   31  Pages   |   Euromonitor   |   Format : PDF
International brands rushed into China to continue exploring the untapped potential of cider. After Shanghai Asia Pacific Brewery Co introduced Strongbow at the end of 2014, Carlsberg Brewery Guangdong and Budweiser Wuhan International Brewing Co successively introduced their respective cider brands Somersby and Johnny Appleseed in 2016. Some less-famous international brands discovered online retailing as their gateway to enter into China, such as Rekorderlig Cider from Shanghai Rekorderlig (Chi...

Cider/Perry in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CIDER/PERRY IN CHINA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2011-2016
Table 2 Sales of Cider/Perry: Total Value 2011-2016
Table 3 Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 4 Sales of Cider/Perry: % Total Value Growth 2011-2016
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 13 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 14 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 15 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 16 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
Executive Summary
Volume Sales of Wine and Spirits Record Steady Growth
the Performance of Rtds Is Negatively Affected by the Recession, A Stockpiling Issue and Fading Consumer Enthusiasm
Domestic Manufacturers Continue To Play A Leading Role Within Alcoholic Drinks
Internet Retailers Are Crucial Within China's Alcoholic Drinks Industry
Recovery of Alcoholic Drinks Is Expected Over the Forecast Period
Key Trends and Developments
Premiumisation Persists Across Most Categories Within Alcoholic Drinks
Cross-regional Acquisitions Contribute To A More-centralised Market
Manufacturers Are Making Efforts To Renew Interest Amongst the Younger Generation
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 23 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons (no Apparent Consumption)
Sources
Summary 2 Research Sources

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