Rtds/High-Strength Premixes in Hong Kong, China

Jun, 2016   |   27  Pages   |   Euromonitor   |   Format : PDF
Demand for RTDs/high-strength premixes continued to decline due to decreasing popularity among consumers. There are only a few brands available in the market, which means that the product range is narrow and cannot draw much attention. They are usually neglected in on-trade establishments due to the lower price and not as diversified as spirits in terms of making cocktails. They also tend to be inconspicuous on the shelf in off-trade channels. In the category spirits-based RTDs represented virtu...

RTDs/High-Strength Premixes in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market
RTDS/HIGH-STRENGTH PREMIXES IN HONG KONG, CHINA

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Eugina Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Eugina Ltd: Key Facts
Competitive Positioning
Summary 2 Eugina Ltd: Competitive Position 2015
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 4 Telford International Co Ltd: Competitive Position 2015
Executive Summary
Steady Growth Recorded for Alcoholic Drinks in 2015
Craft Beer Continues To Draw Attention
International Brands Maintain Good Performance
On-trade Sales Still Outperform Off-trade
Alcoholic Drinks Forecast To Register Steady Performance
Key Trends and Developments
Premiumisation Despite Economic Situation
Alcoholic Drinks Is Rising Among Young Adults
Challenging Operating Environment Continues in Bars/pubs
Key New Product Launches
Summary 5 Key New Product Developments 2015
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 33 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources
Rtds/High-Strength Premixes in China
After explosive growth of RTDs/high-strength premixes from 2012 to 2014, the dynamism of the category faded from the third quarter of 2015, with sales dropping significantly after then. A large number of retailers and wholesalers suffered from overstocking these products and were forced to slash pri

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