Development and Market of Drive-Thru Restaurant in Global and China 2015-2020

Nov, 2015   |   50  Pages   |   Askci Consulting   |   Format : PDF
Drive-thru is a type of service provided by a business that allows customers to purchase products without leaving their cars. The format was first used in the United States in 1930s, but has since spread to other countries. The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators arent resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive-thru can account for anywhere between 50%-70% of sales, which is not small number in a $200 billion industry.

In China, dining industry contributed RMB 27,860 billion in 2014, YOY 9.7% growth; proportion of fast food industry account for 40% of the dining industry. Drive-thru concept first introduced to China since 2002, the first KFC drive-thru opened in Beijing. Over 10 years development, drive-thru is still in underdeveloped stage until today; the only brands owned drive-thru business limit only between KFC and McDonalds. Drive-thru business model has limitless development space in China, not only in fast food industry, but also other industries.

1)The Aim of Report
-To provide readers with comprehensive and in-depth understanding of Chinese drive-thru business;
-To analyze the market potential of drive-thru industry;
-To analyze market size of the industry;
-To reveal opportunities for drive-thru industry in China.  

2)Benefit from the Report
-Obtain latest info of drive-thru restaurant indu
Executive Summary
Definition And Methodology
1 Drive Through Overview
1.1 Introduction
1.2 Background
1.3 Developmental Environment
1.4 Operation
2 Global Fast Food Industry
2.1 Overview
2.2 U.S.
2.3 Canada
2.4 France
2.5 U.K.
2.6 South Korea
3 Chinese Fast Food Industry
3.1 Market Size
3.2 Brands and Market share
3.3 Western Fast Food
3.4 Traditional Fast Food
3.5 Regional Factors
4 Global Drive Through Statistics
4.1 Overview
4.2 Business Types
4.3 Service Times
4.4 Users
4.5 Geographical Distribution
5 Chinese Drive Through Application
5.1 Adopted Business
5.2 Distribution
5.3 Consumers Flow
5.4 Services Time
5.5 Peak Hours
5.6 Regional Market
6 Bellwether Company
6.1 McDonalds
6.1.1 Introduction
6.1.2 Performance
6.1.3 Drive-thru Operation
6.2 KFC
6.3 Taco Bell
6.4 Burger King
6.5 Wendys
6.6 Whataburger
6.7 Chick-fil-A
6.8 Starbucks
7 Business Prospective
8 Conclusion And Recommendation
ASKCI's Legal Disclaimer

List of Figures
Figure 1 Global dining industry revenue, 2014
Figure 2 Chinese automobile ownership
Figure 3 Global automobile ownership

List of Tables
Table 1 Chinese drive-thru restaurant
Table 2 Chinese major fast food brands
Table 3 Global major drive-thru restaurant
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