Alcoholic Drinks in Hong Kong, China

Jun, 2016   |   84  Pages   |   Euromonitor   |   Format : PDF
With more people reaching the legal age for alcoholic drinks and increasing disposable incomes among consumers in Hong Kong, the category performed well in 2015, registering positive on- and off-trade growth. Wine and spirits posted rapid growth due to the change in consumers taste towards premiumisation, while beer also recorded healthy growth due to its wide array of choices, and successfully attracted young drinkers. In addition, players implemented frequent promotional and marketing campaig...

Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how
ALCOHOLIC DRINKS IN HONG KONG, CHINA

LIST OF CONTENTS AND TABLES
Executive Summary
Steady Growth Recorded for Alcoholic Drinks in 2015
Craft Beer Continues To Draw Attention
International Brands Maintain Good Performance
On-trade Sales Still Outperform Off-trade
Alcoholic Drinks Forecast To Register Steady Performance
Key Trends and Developments
Premiumisation Despite Economic Situation
Alcoholic Drinks Is Rising Among Young Adults
Challenging Operating Environment Continues in Bars/pubs
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
As Watson Group in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 AS Watson Group: Key Facts
Internet Strategy
Company Background
Chart 1 AS Watson Group: Watson's Wine Cellar in Shatin, Hong Kong
Private Label
Competitive Positioning
Summary 4 AS Watson Group: Competitive Position 2015
Eugina Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 Eugina Ltd: Key Facts
Competitive Positioning
Summary 6 Eugina Ltd: Competitive Position 2015
San Miguel Brewery Hong Kong Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 7 San Miguel Brewery Hong Kong Ltd: Key Facts
Competitive Positioning
Summary 8 San Miguel Brewery Hong Kong Ltd: Competitive Position 2015
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 9 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 10 Telford International Co Ltd: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2015
Category Data
Table 23 Sales of Beer by Category: Total Volume 2010-2015
Table 24 Sales of Beer by Category: Total Value 2010-2015
Table 25 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 31 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 33 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 34 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 35 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 36 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 37 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 38 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 39 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 40 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Cider/Perry: Total Volume 2010-2015
Table 44 Sales of Cider/Perry: Total Value 2010-2015
Table 45 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 46 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 55 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 56 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 60 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 67 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 68 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 69 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 12 Benchmark Brands 2015
Category Data
Table 74 Sales of Spirits by Category: Total Volume 2010-2015
Table 75 Sales of Spirits by Category: Total Value 2010-2015
Table 76 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 77 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 78 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 79 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 80 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 81 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 82 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 83 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 84 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 85 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 86 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 87 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 88 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 89 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 90 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 91 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 92 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 93 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 94 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 95 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 96 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 97 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 98 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 99 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 100 Sales of Wine by Category: Total Volume 2010-2015
Table 101 Sales of Wine by Category: Total Value 2010-2015
Table 102 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 103 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 104 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 105 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 106 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 107 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 108 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 109 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 110 Sales of Still Ros Wine by Price Segment: % Off-trade Volume 2010-2015
Table 111 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 112 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 113 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 114 Sales of Still Ros Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 115 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 116 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 117 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 118 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 119 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 120 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 121 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 122 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 123 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 124 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 125 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 126 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 127 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 128 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 129 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 130 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 131 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 132 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 133 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 134 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 135 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 136 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 137 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 138 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Alcoholic Drinks in China
Demand for wine (specifically rice wine and still light grape wine) and spirits (specifically other spirits or baijiu in Chinese) continued to grow in 2016, recording respective increases of 5% and 4% in total volume terms. Growth was slower in 2016 than in the previous year, which was due to shifti
Beijing Yanjing Brewery Co Ltd in Alcoholic Drinks (China)
Beijing Yanjing Brewery Co Ltd is expected to face tougher competition in alcoholic drinks during the forecast period and will have to contend with the Chinese beer industrys integration, especially for first- and second-tier brands. The company will sustain its existing brand strategy, with a focu
Henan Jinxing Brewery Group in Alcoholic Drinks (China)
Henan Jinxing Brewery Group Ltd aims to continue to become one of the leading beer brewery players in China over the forecast period. In November 2012, Henan Jinxing Brewery celebrated its 30th anniversary by holding a grand ceremony in the Great Hall of People of Henan, announcing its new strategy.
Jiangsu Yanghe Distillery in Alcoholic Drinks (China)
Jiangsu Yanghe Distillery will continue to focus on increasing productivity, encouraging innovation, improving management competence and enhancing its regional competitive advantage. In order to achieve its short-term goal, the company will continue to increase the proportion of mid- and high-end pr
Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (China)
Sichuan Yibin Wuliangye Distillery will be making efforts to develop mid-ranged local spirits and Chinese herbal spirits in the forecast period, in addition to venturing into other prosperous alcoholic drinks categories, in view of the sluggish outlook in premium local spirits, resulting from the an

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