Consumer and Market Insights: Bakery and Cereals in China

Oct, 2016   |   144  Pages   |   Canadean   |   Format : PDF
Summary
The Chinese Bakery and Cereals market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Cakes, Pastries & Sweet Pies category has the highest volume share in the overall Bakery and Cereals market, while Cookies (Sweet Biscuits) is forecast to register fastest value growth during 2015-2020. A significant number of Chinese consumers seek products with novel flavors and tastes. Going forwards, online sales of Bakery and Cereal products will rise with rising Internet penetration.

Key Findings
- The Bakery and Cereals market in China is expected to grow at a CAGR of 10.3% in value terms during 2015-2020

- The Brownie Mixes segment is expected to gain maximum share growth within the Baking Mixes category

- The Packaged/Industrial Bread & Rolls segment is expected to gain share growth within the Bread & Rolls category

- Hypermarkets & Supermarkets and Food & Drinks Specialists are the leading distribution channels in the Chinese Bakery and Cereals market.

- Soy Joy is the leading brand in the Cereal Bars category both in value and volume terms.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in China.

Synopsis
Canadeans Consumer and Market Insights report on the Bakery and Cereals market in China provides insights on high growth categories to target, trends in the usage o
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the ChineseBakery and Cereals market
- Impact of exchange rate fluctuations on the Chinese Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis

Retail Landscape and Key Distribution Channels
- Leading retailers in the Chinese Food market
- Leading distribution channels (value terms) in the Chinese Bakery and Cereals market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the ChineseBakery and Cereals market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health & Wellness claims by category
- Key Health & Wellness product attributes driving sales
- Key Health & Wellness consumer benefits driving sales
- Key Health & Wellness companies and market share

Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast (in volume terms)

Consumer trend analysis
- Canadeans consumer trend framework and explanation of the sub-trends
- For key trends in the Chinese Bakery and Cereals market:
- How the trend is influencing consumption in the Chinese Bakery and Cereals market
- How to target the trend in the Chinese Bakery and Cereals market
- How the trend will evolve in the Chinese Bakery and Cereals market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples
- New products launched in the ChineseBakery and Cereals market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health & Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health & Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables
Table 1: Country Indicators overall food value and volume, 2015
Table 2: Market value analysis in CNY and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to CNY
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories]
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11:Key Health & Wellness product attributes driving sales, 2015
Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health & Wellness claims, by category, 2010-2020
Figure 16: Leading Health & Wellness companies by category, 2015
Figure 17: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 18:Growth in key packaging material, container, closure and outer type, 2015-2020
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