Better For You Packaged Food in China

Sep, 2013   |   27  Pages   |   Euromonitor   |   Format : PDF

In 2012, BFY packaged food continued to become popular among Chinese consumers with double digit growth. In China, although the living conditions improved gradually, many consumers have health problems such as diabetes, high cholesterol etc. They therefore wanted to keep healthy through adjusting their eating habits. For example, consumers who were used to purchase sugarised gum now chose sugar-free gum instead. This helped consumers avoid tooth decay. After several years consumer education,...

Better For You Packaged Food in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 3 BFY Packaged Food NBO Company Shares 2008-2012
Table 4 BFY Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Executive Summary
Ongoing Health Awareness of Chinese Consumers Drives Sales
Fortified/functional Food Dominates Health and Wellness in 2012
Extensive Efforts Made by Manufacturers With New Products in A Fragmented Market
Dominant Position for Supermarkets/hypermarkets
Dynamic Growth Expected for Health and Wellness Over Forecast Period
Key Trends and Developments
Economy in China Stimulates Value Growth of Health and Wellness Food
Raising Health Awareness of Chinese Consumers
Food Safety Remains A Concern for Consumers
Fortified/functional Food Further Consolidates Health and Wellness Food
Ongoing Growth But A Small Value Share From Internet Channel
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

Packaged Food in China: Market Snapshot to 2019
"Packaged Food in China: Market Snapshot to 2019" contains detailed historic and forecast retail sales values of China Packaged Food. The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate cruc
Packaged Food in China
Overall packaged food saw slightly higher current value growth in 2016, largely driven by the premium products introduced by manufacturers in the review period. Trading-up in packaged food increased during the review period, due to rising disposable incomes and health-consciousness, which also contr
Better For You Packaged Food in Hong Kong, China
Increasing health consciousness among consumers boosted the performance of better for you packaged food in 2012. While the perceived poor taste of better for you packaged food products was a key deterrent factor to widespread consumer interests and uptake of this category during the early review per
Naturally Healthy Packaged Food in China
Stimulated by Chinese consumers greater attention to maintaining nutritional balance in their daily diet, which is undoubtedly an important part of cultivating health-oriented eating habits, naturally healthy concept was gradually regarded as a key focus when purchasing packaged food by domestic co
Naturally Healthy Packaged Food in Hong Kong, China
The Hong Kong governments continued implementation of healthy living campaigns over the latter part of the review period had an effect on the levels of health consciousness among consumers. The various epidemics and the ageing population in Hong Kong further spurred Hong Kong consumers awareness o

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