Spirits in Hong Kong, China

Jun, 2016   |   34  Pages   |   Euromonitor   |   Format : PDF
Chinas anti-corruption measures and crackdown on government spending continued to affect the global luxury goods market in 2015. Such measures were enforced strictly in Hong Kongs spirits category through 2015 as luxury spirits are popular gifts among Chinese Government officials. This campaign greatly hit volume sales of Chinese spirits from mainland merchants, as well as reducing the number of new buyers.

Spirits in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SPIRITS IN HONG KONG, CHINA

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 21 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 23 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 24 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 25 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Telford International Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 2 Telford International Co Ltd: Key Facts
Competitive Positioning
Summary 3 Telford International Co Ltd: Competitive Position 2015
Executive Summary
Steady Growth Recorded for Alcoholic Drinks in 2015
Craft Beer Continues To Draw Attention
International Brands Maintain Good Performance
On-trade Sales Still Outperform Off-trade
Alcoholic Drinks Forecast To Register Steady Performance
Key Trends and Developments
Premiumisation Despite Economic Situation
Alcoholic Drinks Is Rising Among Young Adults
Challenging Operating Environment Continues in Bars/pubs
Key New Product Launches
Summary 4 Key New Product Developments 2015
Market Background
Legislation
Table 27 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 28 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 29 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 31 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 32 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
Spirits in China
As the most commonly drunk spirits, other spirits, locally defined as baijiu, still dominated spirits with a 98% total volume share in 2016. After three years of the government’s anti-extravagance campaign, baijiu consumption, especially of high-end products, had largely shifted from party and gov
Spirits - China
High earners tendency to drink spirits during wider occasions, reflects the necessity for the high-end spirits brands to explore other occasions instead of concentrating on the gifting market. High-end baijiu brands could benefit from exploring a positioning as an indulgence by highlighting
China Spirits & Ethyl Alcohol Industry Profile - ISIC1551
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Wing Hing Provision Wine & Spirits Co Ltd in Alcoholic Drinks (Hong Kong, China)
Over the forecast period, Wing Hing Provision Wine & Spirits Co Ltd is predicted to strengthen its presence in Hong Kong, China through the expansion of its product portfolio. This strategy is designed to tap into the demand from increasingly sophisticated consumers, who are being exposed to more br
The Future of the Spirits Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
Product "The Future of the Spirits Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadeans extensive market and company research. This report presents detailed analysis on the Spirits consumption trends in China, histor

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