Suning Appliance Co Ltd in Retailing (China)

Jan, 2013   |   4  Pages   |   Euromonitor   |   Format : PDF

Suning aims to pursue a business model of Wal-Mart plus Amazon in China, through developing both its store-based and on-line channels over the forecast period. The company relies on successful hybrid formats for its store-based outlet expansion. After several years of strong development, the company operates under five different outlet formats: expo super-flagship stores, elite stores, community stores, specialist stores and county stores. It will continue to expand the distribution network...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Suning Appliance Co Ltd: Key Facts
Summary 2 Suning Appliance Co Ltd: Operational Indicators
Company Background
Chart 1 Suning Appliance Co Ltd: Suning in Shanghai
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Suning Appliance Co Ltd: Competitive Position 2012

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