Bleach in China

Jan, 2017   |   18  Pages   |   Euromonitor   |   Format : PDF
Bleach saw steady value growth of 3% in 2016 to reach CNY133 million. The low growth and small size is because consumers do not frequently use bleach products in their daily lives. The main use of bleach in China is for surface care and laundry care. However, threatened by colour safe laundry bleach, which is particularly designed for clothes, consumers would like to purchase colour safe laundry bleach instead, leading to the slowdown of bleach’s growth rate.

Bleach in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2011-2016
Table 2 Sales of Bleach: % Value Growth 2011-2016
Table 3 NBO Company Shares of Bleach: % Value 2012-2016
Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
Table 5 Forecast Sales of Bleach: Value 2016-2021
Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2016
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Competitive Positioning
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2016
Shanghai Hutchison Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai Hutchison WhiteCat Co Ltd: Key Facts
Competitive Positioning
Summary 6 Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2016
Executive Summary
Home Care Experiences A Slight Slowdown in 2016 Compared With the Review Period
Product Upgrades Are A Key Trend in Home Care
Guangzhou Liby Enterprise Group Co Ltd Further Consolidates Its Leading Position
Online Retailing Grows Fast, But Physical Channels Still Dominate
Slower Growth Ahead for Mature Home Care
Key Trends and Developments
Demand for Convenience Contributes To Growth and Innovation
Demand for Natural Ingredients Among Consumers
Concentrated Detergents Will Be the Trend
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Distribution of Home Care by Format: % Value 2011-2016
Table 13 Distribution of Home Care by Format and Category: % Value 2016
Table 14 Forecast Sales of Home Care by Category: Value 2016-2021
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

Bleach in Hong Kong, China
Bleach increased by 3% in current value terms in 2016. This was thanks mainly to rising hygiene awareness in light of multiple outbreaks of infectious diseases in the city over the last decade or so, namely, Severe Acute Respiratory Syndrome (SARS) in 2003, H1N1 in 2009 and the Middle East Respirato
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