Bleach in Hong Kong, China

Mar, 2017   |   17  Pages   |   Euromonitor   |   Format : PDF
Bleach increased by 3% in current value terms in 2016. This was thanks mainly to rising hygiene awareness in light of multiple outbreaks of infectious diseases in the city over the last decade or so, namely, Severe Acute Respiratory Syndrome (SARS) in 2003, H1N1 in 2009 and the Middle East Respiratory Syndrome (MERS) scare in 2015. Hence, consumers were willing to invest in bleach to keep their homes as decontaminated and disinfected as possible.

Bleach in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BLEACH IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Kao (hong Kong) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kao (Hong Kong) Ltd: Key Facts
Competitive Positioning
Summary 2 Kao (Hong Kong) Ltd: Competitive Position 2016
Executive Summary
Home Care Registers Value Growth in 2016
Green Products Remain Niche
International Brands Dominate Home Care in 2016
Internet Retailing Is Insignificant
Home Care To See Positive Volume Growth Over the Forecast Period
Key Trends and Developments
Smaller Household Sizes and Tight Living Conditions Drive Growth in Home Care in 2016
International Brands Monopolise Home Care in 2016
Internet Retailing Remains Grounded in Home Care
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

Bleach in China
Bleach saw steady value growth of 3% in 2016 to reach CNY133 million. The low growth and small size is because consumers do not frequently use bleach products in their daily lives. The main use of bleach in China is for surface care and laundry care. However, threatened by colour safe laundry bleach
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