Surface Care in Hong Kong, China

Mar, 2017   |   27  Pages   |   Euromonitor   |   Format : PDF
Surface care posted current value growth of 4% in 2016. Due to busy lifestyles, on the one hand consumers reduced the usage of surface care products, whilst on the other, consumer demand increased for surface care products that have a stronger effect, in order to ease their load in doing household chores. Over the review period, consumers placed more importance on disinfection, strengthening the connection between house cleaning and health.

Surface Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SURFACE CARE IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Kao (hong Kong) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kao (Hong Kong) Ltd: Key Facts
Competitive Positioning
Summary 2 Kao (Hong Kong) Ltd: Competitive Position 2016
Lam Soon (hong Kong) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Lam Soon (Hong Kong) Ltd: Key Facts
Summary 4 Lam Soon (Hong Kong) Ltd: Operational Indicators
Competitive Positioning
Summary 5 Lam Soon (Hong Kong) Ltd: Competitive Position 2016
SC Johnson (hk) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 6 SC Johnson (HK) Ltd: Key Facts
Competitive Positioning
Summary 7 SC Johnson (HK) Ltd: Competitive Position 2016
Swipe (hk) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 8 Swipe (HK) Ltd: Key Facts
Competitive Positioning
Summary 9 Swipe (HK) Ltd: Competitive Position 2016
Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 10 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
Competitive Positioning
Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2016
Executive Summary
Home Care Registers Value Growth in 2016
Green Products Remain Niche
International Brands Dominate Home Care in 2016
Internet Retailing Is Insignificant
Home Care To See Positive Volume Growth Over the Forecast Period
Key Trends and Developments
Smaller Household Sizes and Tight Living Conditions Drive Growth in Home Care in 2016
International Brands Monopolise Home Care in 2016
Internet Retailing Remains Grounded in Home Care
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources

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