Sanitary Protection in Hong Kong, China

Apr, 2017   |   22  Pages   |   Euromonitor   |   Format : PDF
Per capita use of sanitary protection among women in Hong Kong aged between 12 and 54 years old was 188 units in 2016. Although per capita usage in the category is lower than what is considered normal in Western Europe and North America, the 16 units used per month is in line with the regional average. Having realised the mature trading conditions for sanitary protection in Hong Kong, manufacturers in the category has turned their attention to attempts to drive value rather than volume sales, of...

Sanitary Protection in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2011-2016
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Kimberly-Clark (hong Kong) Ltd in Tissue and Hygiene (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark (Hong Kong) Ltd: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark (Hong Kong) Ltd: Competitive Position 2016
Executive Summary
Tissue and Hygiene Records Slightly Slower Current Value Growth in 2016
the Low Birth Rate and Ageing Population Pose Challenges To Tissue and Hygiene
Health and Beauty Specialist Retailers and Supermarkets Dominate Distribution
International Players Lead Sales in Tissue and Hygiene
Tissue and Hygiene Is Expected To Post Slow Value Growth in Constant 2016 Terms
Key Trends and Developments
Tissue and Hygiene Faces Fresh Challenge From Low Birth Rates and Ageing Population
Supermarket and Health and Beauty Specialist Retailers Dominate Distribution
International Players Continue To Dominate Sales of Tissue and Hygiene
Market Indicators
Table 9 Birth Rates 2011-2016
Table 10 Infant Population 2011-2016
Table 11 Female Population by Age 2011-2016
Table 12 Total Population by Age 2011-2016
Table 13 Households 2011-2016
Table 14 Forecast Infant Population 2016-2021
Table 15 Forecast Female Population by Age 2016-2021
Table 16 Forecast Total Population by Age 2016-2021
Table 17 Forecast Households 2016-2021
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

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