Home Improvement in China

May, 2017   |   16  Pages   |   Euromonitor   |   Format : PDF
Home improvement registered current retail value growth of 6%, compared with the review period CAGR of 9% as Chinese consumers preferred to hire professionals to carry out home improvement tasks. Such manual services are affordable for most families, thus young generations who lack time and knowledge of interior decoration normally hire professionals rather than undertake DIY tasks. As a result, hand and power tools are normally bought by decorating companies rather than retail consumers and sma...

Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Competitive Landscape
Category Data
Table 1 Sales of Home Improvement by Category: Value 2011-2016
Table 2 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 4 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 5 Distribution of Home Improvement by Format: % Value 2011-2016
Table 6 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Executive Summary
Home and Garden Registers Positive Current Retail Value Growth in 2016
Smart Products Introduced To Enhance Consumers' Quality of Life
Domestic Brands Lead Home and Garden in 2016
Online-to-offline Adopted To Win Consumers
Stricter Regulation of Real Estate Will Restrict Future Growth of Home and Garden
Key Trends and Development
Economic Slowdown and Property Restriction Policies Lead To Steady Growth in Home and Garden
Companies To Introduce O2o To Offer A Better Shopping Experience
Rising Sales of Child-specific Products
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Summary 1 Research Sources

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