Air Care in Hong Kong, China

Mar, 2017   |   18  Pages   |   Euromonitor   |   Format : PDF
Air care increased by 2% in current value terms in 2016. Consumers increasingly preferred air purifiers or natural essential oils to improve the air quality at home. More consumers were aware that air fresheners contain highly toxic chemicals such as dichlorobenzene and phthalates, and that manufacturers may not be required to disclose the full list of ingredients on the product packaging. In order to reduce their exposure, consumers in Hong Kong shunned air care products, leading to slow curren...

Air Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
AIR CARE IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
SC Johnson (hk) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 SC Johnson (HK) Ltd: Key Facts
Competitive Positioning
Summary 2 SC Johnson (HK) Ltd: Competitive Position 2016
Executive Summary
Home Care Registers Value Growth in 2016
Green Products Remain Niche
International Brands Dominate Home Care in 2016
Internet Retailing Is Insignificant
Home Care To See Positive Volume Growth Over the Forecast Period
Key Trends and Developments
Smaller Household Sizes and Tight Living Conditions Drive Growth in Home Care in 2016
International Brands Monopolise Home Care in 2016
Internet Retailing Remains Grounded in Home Care
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

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