Unilever China Ltd in Home Care (China)

Jan, 2017   |   2  Pages   |   Euromonitor   |   Format : PDF
Facing huge pressure, Unilever China Ltd is undergoing a series of reform, including adjusting products prices and the company structure, while reducing costs. It raised its average price by 2% in the first quarter of 2016. It also stated that it will change the package size of the product to drive sales growth.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Unilever China Ltd: Key Facts
Competitive Positioning
Summary 2 Unilever China Ltd: Competitive Position 2016

Unilever China Ltd in Home Care (China)
Unilever will continue to adopt a localisation strategy in China, in terms of human resources, procurement as well as products. A large proportion of the companys management-level staff are local Chinese and 90% of its raw materials are sourced locally, with increasing focus on natural ingredien
Unilever China Ltd in Beauty and Personal Care (China)
Unilever China will put more effort into market penetration and brand awareness promotion in the face of more intense competition from both global conglomerates and local enterprises. To retain its leading position over the forecast period, Unilever China is expected to stick to its sustainable deve

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