Unilever China Ltd in Home Care (China)

Jan, 2016   |   3  Pages   |   Euromonitor   |   Format : PDF
Unilever China will continue seek to provide innovations to solve problems related to laundry care. Through six research and development departments all over the world and high technology, it wants to maintain its strong position in laundry care. It firmly holds the belief that laundry care is the foundation of personal health. Proper care and washing of laundry helps to improve consumers living environment and quality of life. Therefore, it is devoted to offering a better washing experience...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 Unilever China Ltd: Key Facts
Competitive Positioning
Summary 2 Unilever China Ltd: Competitive Position 2015

Unilever China Ltd in Home Care (China)
Unilever will continue to adopt a localisation strategy in China, in terms of human resources, procurement as well as products. A large proportion of the companys management-level staff are local Chinese and 90% of its raw materials are sourced locally, with increasing focus on natural ingredien
Unilever China Ltd in Beauty and Personal Care (China)
Unilever China will put more effort into market penetration and brand awareness promotion in the face of more intense competition from both global conglomerates and local enterprises. To retain its leading position over the forecast period, Unilever China is expected to stick to its sustainable deve

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