Over the forecast period Swipe (HK) is expected to consolidate its value share by improving in the categories in which it has a strong presence, namely surface care, dishwashing and laundry care. Its main strategy will be centred on further specialisation rather than venturing into new territories.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Home Care market;
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SWIPE (HK) LTD IN HOME CARE (HONG KONG, CHINA)
Summary 1 Swipe (HK) Ltd: Key Facts
Summary 2 Swipe (HK) Ltd: Competitive Position 2016
Swipe (HK) Ltd in Home Care (Hong Kong, China)
Swipe (HK) Ltd will continue to invest heavily in television advertising to build a fresh and effective image. However, it did not increase it product range and launch any new product innovations over the review period.Euromonitor International Local Company Profiles are a concise set of briefings d