Swipe (HK) Ltd in Home Care (Hong Kong, China)

Mar, 2017   |   2  Pages   |   Euromonitor   |   Format : PDF
Over the forecast period Swipe (HK) is expected to consolidate its value share by improving in the categories in which it has a strong presence, namely surface care, dishwashing and laundry care. Its main strategy will be centred on further specialisation rather than venturing into new territories.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Swipe (HK) Ltd: Key Facts
Competitive Positioning
Summary 2 Swipe (HK) Ltd: Competitive Position 2016

Swipe (HK) Ltd in Home Care (Hong Kong, China)
Swipe (HK) Ltd will continue to invest heavily in television advertising to build a fresh and effective image. However, it did not increase it product range and launch any new product innovations over the review period.Euromonitor International Local Company Profiles are a concise set of briefings d

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