Rolex (Hong Kong) Ltd in Luxury Goods (Hong Kong, China)

Jan, 2016   |   2  Pages   |   Euromonitor   |   Format : PDF
Rolex (Hong Kong) Ltd is expected to continue its efforts to strengthen its brand image as a Swiss watchmaker. As luxury timepieces face headwinds in Hong Kong, such as lower luxury spending by mainland Chinese tourists, economic uncertainty, and a clampdown on luxury spending by Chinas anti-graft campaign, it is more important than ever for Rolex to maintain its exclusive brand heritage as a pure watch brand. Like many other watch brands, it is cultivating an image as a sports brand through...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the m
ROLEX (HONG KONG) LTD IN LUXURY GOODS (HONG KONG, CHINA)

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Rolex (Hong Kong) Ltd: Key Facts
Internet Strategy
Competitive Positioning
Summary 2 Rolex (Hong Kong) Ltd: Luxury Brands by Category 2015

Rolex (Hong Kong) Ltd in Luxury Goods (Hong Kong, China)
Rolex (Hong Kong) Ltd did not open new stores in 2013.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection o
Rolex (Hong Kong) Ltd in Personal Accessories (Hong Kong, China)
Over the forecast period, Rolex (Hong Kong) is expected to introduced more new collections of Rolex watches, to maintain the company's second leading position in Hong Kong.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a com
Rolex (Hong Kong) Ltd in Personal Accessories (Hong Kong, China)
Faced with rising competition from the successful launch of Apples smartwatch in 2014, Rolex (Hong Kong) inevitably needs to prepare to enter smartwatches as rival luxury brands such as TAG Heuer have announced their first ever smartwatches.Euromonitor International Local Company Profiles are a con

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