Suning Commerce Group Co Ltd in Retailing (China)

Jan, 2016   |   3  Pages   |   Euromonitor   |   Format : PDF
Suning Commerce Group Co will continue to invest in the development of its logistics infrastructure and traditional store upgrades. More cloud stores with O2O experience and the advantage of internet technology will be established and penetrate lower-tier cities. In addition to its appliances mall, Suning will put more effort into its supermarkets business, both online and offline.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Suning Commerce Group Co Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Suning Commerce Group Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Suning Commerce Group Co Ltd: Competitive Position 2015

Suning Commerce Group Co Ltd in Consumer Electronics (China)
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Over the forecast period, Hong Kong Suning Citicall Appliance Ltd is likely to focus on expanding its retail network in Hong Kong. This is mainly to maximise its proximity to consumers so as to increase its competitiveness in electronics and appliance specialist retailing. It is also expected to foc
Suning Appliance Co Ltd in Retailing (China)
Suning aims to pursue a business model of Wal-Mart plus Amazon in China, through developing both its store-based and on-line channels over the forecast period. The company relies on successful hybrid formats for its store-based outlet expansion. After several years of strong development, the compa
Suning Commerce Group Co Ltd in Consumer Electronics (China)
Suning Commerce Group will keep upgrading its physical stores as well as improving its online services, including recommendation function and logistics, to provide a better shopping experience to its target consumers in both the online and offline channels. Moreover, the company will further extend

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