GOME Electrical Appliances Holding Ltd in Retailing (China)

Jan, 2016   |   3  Pages   |   Euromonitor   |   Format : PDF
GOME Electrical Appliances Holding will continuously upgrade its omni-channel experience both online and offline to ensure a total retail experience, allowing consumers to shop freely between online, offline, mobile terminals and joint-operating channels. Gome will concentrate on the development of mobile micro shops on Tecent WeChat and Gome App to connect its consumers both online and offline. Meanwhile, the Group will further enhance the supply chain, with a focus on the back-end big data...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 GOME Electrical Appliances Holding Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 GOME Electrical Appliances Holding Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 GOME Electrical Appliances Holding Ltd: Competitive Position 2015

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GOME Electrical Appliances Holding Ltd in Retailing (China)
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