Suning Appliance Co Ltd in Consumer Appliances (China)

Mar, 2015   |   4  Pages   |   Euromonitor   |   Format : PDF
Suning Appliance Co Ltd will emphasise extension of product categories and expansion of its online business in the coming years. On the one hand, Suning will further consolidate its dominant position in consumer appliances, while diversifying its product offerings, especially 3C (Computer, Communication and Consumer Electronics) and baby products. On the other hand, Suning will accelerate the construction of its own logistics network to improve the competitive position of its online business,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Suning Appliance Co Ltd: Key Facts
Summary 2 Suning Appliance Co Ltd: Operational Indicators
Company Background
Chart 1 Suning Appliance Co Ltd: Suning in Shanghai
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Suning Appliance Co Ltd: Competitive Position 2014

Suning Appliance Co Ltd in Retailing (China)
Suning aims to pursue a business model of Wal-Mart plus Amazon in China, through developing both its store-based and on-line channels over the forecast period. The company relies on successful hybrid formats for its store-based outlet expansion. After several years of strong development, the compa

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