Haier Group in Consumer Appliances (China)

Mar, 2014   |   4  Pages   |   Euromonitor   |   Format : PDF

Haier Group will further reinforce its competitive strength in consumer appliances in the internet era by adopting an internetisation strategy. The Group will increase its investment in internet sales of appliances over the forecast period, and perfect the holistic solutions for internet-based consumer appliances on the U-home platform, a smart home system developed by Haier. Meanwhile, Haier will integrate marketing, logistics and after-sales service into one open platform, to better serve...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Haier Group: Key Facts
Summary 2 Haier Group: Operational Indicators
Company Background
Production
Summary 3 Haier Group: Production Statistics 2009-2013
Summary 4 Haier Group: Production Statistics 2013
Competitive Positioning
Summary 5 Haier Group: Competitive Position 2013

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