Alibaba Group Holding Ltd in Retailing (China)

Jan, 2016   |   3  Pages   |   Euromonitor   |   Format : PDF
Alibaba Group Holding will continue to invest in new business areas, with an emphasis on globalisation and O2O, to attract new users to its online platforms and to boost the shopping experience of existing customers. The company will implement its globalisation strategy by increasing the number of international agreements and activities with international brands, foreign governments, trade associations and global retailers. To further explore O2O opportunities, Alibaba will collaborate with...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Alibaba Group Holding Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
Summary 2 Alibaba Group Holding Ltd: Competitive Position 2015

Marketplaces 2014: Alibaba - Online Retailing in China
As they are being manufactured in China, most consumer products can be bought on Alibabas marketplaces at discounts of between 30-90% compared to Amazon and eBay (if one is ready to leave the issue of counterfeits aside for a moment). Viewed from this perspective,

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