Gucci Group (Hong Kong) Ltd in Personal Accessories (Hong Kong, China)

Jan, 2015   |   3  Pages   |   Euromonitor   |   Format : PDF

In 2013, Gucci Group (Hong Kong) Ltd focused on repositioning the image and exclusivity of its brand. Over the forecast period, the company plans to continue to adopt stronger segmentation of its customer base, with comprehensive and differentiated in-store experiences. The company will actively distinguish the changing patterns of Chinese consumers and continue to develop collections that meet the younger generation of affluent Chinese consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Gucci Group (Hong Kong) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Gucci Group (Hong Kong) Ltd: Competitive Position 2013

Gucci (China) Trading Ltd in Luxury Goods (China)
Witnessing the slowdown in the luxury goods market, Gucci decided not to open any new stores in China in 2013. Instead, it plans to enlarge and refurbish some of its existing stores. Meanwhile, Gucci is expected to follow a relatively conservative expansion strategy over the forecast period, such as
Gucci (China) Trading Ltd in Personal Accessories (China)
Witnessing the slowdown in the bags and luggage market, especially for luxury brands, Gucci decided to open several new stores in China in 2014 while also closing a few stores that had been performing poorly, such as its store in Times Square in Shanghai. The company is likely to focus more on enlar
Gucci (China) Trading Ltd in Personal Accessories (China)
After closing five of its chained specialist stores in 2015 and another in 2016, Gucci is set to continue taking steps to optimise its retailing strategy in China. This includes the establishment of new concept specialist stores and the closure and renovation of existing stores, among other activiti
Gucci Group (Hong Kong) Ltd in Personal Accessories (Hong Kong, China)
Gucci Group (Hong Kong) has recognised the poor performance of Gucci products recorded during the review period, and has announced a new management team and plans to revitalise the luxury brand with a new innovative modern identity. The company will also consolidate and scale back the retail presenc
Gucci Group (Hong Kong) Ltd in Luxury Goods (Hong Kong, China)
Gucci is one of the leading luxury brands in Hong Kong owing to its popularity among both domestic and foreign consumers. It operates several standalone brand boutiques in Hong Kong, with a flagship store in luxury shopping centre The Landmark Hong Kong. The Gucci brand is popular, especially among

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