Unilever China Ltd in Beauty and Personal Care (China)

Apr, 2013   |   3  Pages   |   Euromonitor   |   Format : PDF

Unilever China will put more effort into market penetration and brand awareness promotion in the face of more intense competition from both global conglomerates and local enterprises. To retain its leading position over the forecast period, Unilever China is expected to stick to its sustainable development strategy through continuous innovation and commitment to social responsibility.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Unilever China Ltd: Key Facts
Company Background
Production
Summary 2 Unilever China Ltd: Production Statistics 2012
Competitive Positioning
Summary 3 Unilever China Ltd: Competitive Position 2012

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