Unilever China Ltd in Home Care (China)

Apr, 2013   |   2  Pages   |   Euromonitor   |   Format : PDF

Unilever will continue to adopt a localisation strategy in China, in terms of human resources, procurement as well as products. A large proportion of the companys management-level staff are local Chinese and 90% of its raw materials are sourced locally, with increasing focus on natural ingredients. At the same time, the company has also paid attention to localisation of its products, to match Chinese consumers specific demands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Unilever China Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Unilever China Co Ltd: Competitive Position 2012

Swipe (HK) Ltd in Home Care (Hong Kong, China)
Swipe (HK) Ltd will continue to invest heavily in television advertising to build a fresh and effective image. However, it did not increase it product range and launch any new product innovations over the review period.Euromonitor International Local Company Profiles are a concise set of briefings d
Amway Hong Kong Ltd in Home Care (Hong Kong, China)
Amway Hong Kong will continue to release quality green home care products to respond to the going-green consumer. Its strength in direct selling will remain its strength in increasing its share in the home care market.Euromonitor International Local Company Profiles are a concise set of briefing
Lam Soon (Hong Kong) Ltd in Home Care (Hong Kong, China)
Over the forecast period Lam Soon (Hong Kong) is expected to consolidate its fourth position in home care by focusing on improving and segmenting its brands AXE and Labour to further satisfy the needs of consumers for effective and convenient detergent solutions.Euromonitor International Local Compa
Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (Hong Kong, China)
Over the forecast period Yick Fung Hong Cosmetic & Detergent Co is expected to focus on concentrated laundry detergents in order to meet the growing demand for greater convenience and efficacy when carrying out household chores, given consumers’ busy schedules. However, the player is unlikely to v
Home Care in Hong Kong, China
The essential nature of home care products sustained the current value growth of the market in 2016, in line with the CAGR seen in the review period. On the one hand, the maturity and high penetration of various categories hindered the overall growth potential of home care, despite various innovatio

Select a Licence type

Custom Research

We are known to provide exact requirements. Try our CUSTOM RESEARCH option and get the exact search result you are searching for.

Contact Us

Postal Address:
808, Real Tech Park, 8th Floor, Sector - 30A, Vashi, Navi Mumbai - 400703 , INDIA .
Telephone: +91 22 27810772, 27810773
Email: info@marketreportsonchina.com
Fax Number: +91 22 27812707

Follow Us On: