Swipe (HK) Ltd in Home Care (Hong Kong, China)

Sep, 2013   |   2  Pages   |   Euromonitor   |   Format : PDF

Swipe (HK) Ltd will continue to invest heavily in television advertising to build a fresh and effective image. However, it did not increase it product range and launch any new product innovations over the review period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Swipe (HK) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Swipe (HK) Ltd: Competitive Position 2012

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Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (Hong Kong, China)
Over the forecast period Yick Fung Hong Cosmetic & Detergent Co is expected to focus on concentrated laundry detergents in order to meet the growing demand for greater convenience and efficacy when carrying out household chores, given consumers’ busy schedules. However, the player is unlikely to v
Home Care in Hong Kong, China
The essential nature of home care products sustained the current value growth of the market in 2016, in line with the CAGR seen in the review period. On the one hand, the maturity and high penetration of various categories hindered the overall growth potential of home care, despite various innovatio
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